Business Mastery

Starting Out as a Nail Tech: Our Guide to Getting Set Up

Starting out as a nail tech is exciting, but it can also feel overwhelming. From tax and booking systems to training and choosing the right brand, this guide shares practical advice for new nail te...

How to Boost Salon Profits with Valentine’s Day Marketing Ideas

Maximise your salon’s profits this Valentine’s Day with HONA’s essential marketing strategies. From social media tips to special offers, discover ways to attract clients, show appreciation, and boo...

Self-Assessment Tax Return Guide for Nail Techs: Key Dates, Tips, and Allowable Expenses

This blog breaks down the basics about completing your Self-Assessment Tax Return. From understanding allowable expenses to avoiding common pitfalls, we’ll guide you through the process, ensuring y...

Winter Nail Tech Prep: Getting Ready for the Busy Season

Winter is the busiest time of year for nail techs, with clients rushing to book in for Black Friday, Christmas parties, and New Year celebrations. In this Business Mastery guide, we’ll share practi...

How to boost your salon profits with festival season marketing ideas

Festival season is the perfect opportunity to boost your salon’s profits and connect with clients in fresh, exciting ways. Learn how to offer festival-inspired services, retail products, and social...

How to Go Self-Employed as a Nail Tech

Starting your journey as a self-employed nail tech is an exciting step toward independence. In this guide, we walk you through the key actions you need to take from registering with HMRC to choosin...

Promoting your business in 2025 with Morgan Mcloughlin

Join Morgan, HONA’s Social Media & Communications Executive, as she shares expert tips to grow your nail business in 2025! From optimising your Google My Business page to leveraging social medi...

Converting Brands with Candy Rain Salons

Switching brands can be a big decision, but it’s often necessary for the safety and satisfaction of your clients. Meghan’s journey shows that with the right research, transparent communication, and...

A Q&A With HONA Education

In our latest Business Mastery session, we were thrilled to have our Co-founder Charlotte and Head of Education Gaia join us for an evening with HONA education. This session offered a fantastic opp...

From Novice to Expert with Sammi Pelling

Whether you're new to the industry or just looking to level up your business and become a master of your trade, our latest business mastery session with the amazing Sammi Pelling will give you all ...