One of my favourites
"Absolutely love this colour, lovely to apply too and such a nice finish"




Introducing, Rumour, a rich, deep berry wine shade with a high-gloss finish, from The Into The Darkness Collection. The colour combines a strong mix of red and purple tones, resulting in a vibrant yet dark hue that exudes elegance and sophistication.
| Description | A Deep Berry Wine Shade |
| Colour Family | Red |
| Undertone | Cool |
| Finish | Solid |
| Opacity | Opaque |
SAFER - HONA hired the world leading chemists to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.
STRONGER - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.
SMARTER - By choosing the HONA gel system you are future proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.
100% transparency - HONA will not only be able to tell you the exact day your product was created but the name of the person who created it along with the exact location. This knowledge combined with the 100% transparent label means you can fact-check all our claims.
Colour Representation: Every effort is made to ensure that all our product imagery is as accurate as possible. There is several real life images on each product page. However due to colour/resolution settings on electronic devices, the colour representation may differ slightly from the physical product.
Choose options




Overall rating: 4.931818 / 5 from 44 reviews.
Rumour Gel Polish by HONA offers a rich, deep berry wine shade with a high-gloss finish, perfect for autumn. The colour is highly pigmented and combines red and purple tones for a sophisticated look. The hypoallergenic formula is vegan, cruelty-free, and free from toxic ingredients, ensuring safety and longevity.
Review topics: ["shade","coverage","colour","purple","colour x","plum"].
"Absolutely love this colour, lovely to apply too and such a nice finish"
"Love this shade!!"
"Beautiful!!"
"An autumn staple! The perfect dark toned purple/ brown"
"Not quite the colour I anticipated as I thought it would have a more purple/red undertone but it will be nice for autumn"
"One of my favourite colours! Absolutely gorgeous"
"I have never been more obsessed with a shade! The most perfect autumn shade! Applies like a dream and looks absolutely stunning!"
"Perfect autumn colour 🍂"
"Absolutely stunning colour clients love it. Great for autumn."
"This has been lots of clients fave ever since I purchased it ! It’s super popular and I can understand why!"